lead users

lead users
The first users of a new product or service, who are asked to assess its advantages and disadvantages in relation to those of its competitors. They are often company employees, loyal customers, or people who have the relevant expertise.

Big dictionary of business and management. 2014.

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  • Lead user — is a term developed by Eric von Hippel in 1986. His definition for lead user is: # Lead users face needs that will be general in a marketplace – but face them months or years before the bulk of that marketplace encounters them, and # Lead users… …   Wikipedia

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  • Lead User — Der Begriff Lead User (trendführender Nutzer, trendführender Kunde) wurde 1986 von Eric von Hippel eingeführt. Lead User sind Nutzer, deren Bedürfnisse den Anforderungen des Massenmarktes voraus eilen, und die sich einen besonders hohen Nutzen… …   Deutsch Wikipedia

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  • user — us‧er [ˈjuːzə ǁ ər] noun [countable] someone or something that uses a product or service: • Computer users can download the program and use it free of charge for 90 days. ˌend ˈuser also end user MARKETING the person who actually uses a… …   Financial and business terms

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